About Emax Digital
Former Amazon executives founded Emax Digital, a Munich-based tech startup specialising in Amazon analytics.
The company provides an advanced analytics hub that allows brands and agencies to audit their product portfolio performance on Amazon, analyse marketplace trends, and make data-driven advertising investment decisions.
Their platform integrates with Vendor Central, Seller Central, Sponsored Ads, DSP, and Amazon Marketing Cloud offering invaluable insights into e-commerce performance and operations across Amazon’s ecosystem.
Emax Digital’s solutions leverage big data to help offline brands succeed online and enable agencies to deliver better insights to clients. With a team of e-commerce experts, developers, and data scientists, Emax Digital is dedicated to bringing transparency and actionable insights to the world of Amazon sales.
The Challenge
As Emax Digital’s business grew, so did their infrastructure needs. While their early setup was suitable for a startup, they required more stability, visibility, and cost control as they expanded. They had extensive AWS usage, particularly leveraging services like Redshift, S3, EC2, and Kubernetes, but needed more efficiency.
The company also planned to integrate Amazon Bedrock-enabled GenAI into its solution to enhance analysis functionality, particularly by utilising Large Language Models (LLMs) for advanced e-commerce and customer interaction analytics.
Benjamin Hofmann, CTO at Emax Digital, knew that as the company expanded, its cloud infrastructure would need to be agile, cost-efficient, and capable of scaling with its business.
He also identified that they would need support from specialist AWS GenAI experts. Benjamin asked Emax Digital’s account manager at AWS in Germany to recommend a third-party DevOps, GenAI and FinOps company and was introduced to the team at Automat-it, a Premier Tier AWS Partner with more than 400 certifications.
The Solution
Utilising Automat-it’s Amazon Bedrock expertise
Automat-it was asked to help build a prototype of an AI solution; a Proof of Concept (POC) focused on automating customer insights about sales trends and market patterns.
Automat-it utilised Amazon Bedrock to help build the GenAI prototype. By feeding their large language model (LLM) real-time data, the goal was to help customers answer critical questions about their Amazon marketplace performance. Bedrock is a service for building generative AI applications on AWS.
The GenAI-driven approach outperformed traditional CRM dashboards by allowing deeper engagement with data via natural language prompts, significantly improving user interaction. Additionally, Automat-it provided real-time support during the project, adjusting the system based on ongoing feedback. The prototype is now being tested, pending eventual roll-out to Emax Digital’s customers.
Effective FinOps and cloud cost management
Automat-it also provided value through its FinOps service, which focused on identifying opportunities for cost savings. They performed an in-depth analysis of Emax Digital’s usage patterns and presented a tailored cost-reduction strategy, including the adoption of Amazon Savings Plans and the optimisation of EC2 instances.
Benjamin praised Automat-it for their proactive approach:
“The cost reduction insights were great, especially the alerts about spikes in system usage and opportunities to move to ARM-based EC2 instances.”
With Automat-it’s continuous monitoring and cost-saving recommendations, alongside the use of Anodot – a cloud cost analysis platform- Emax Digital was able to keep its cloud costs stable, even as workloads increased month after month.
Driving DevOps forward
Beyond cost management, Automat-it provided a comprehensive DevOps service, which allowed Emax Digital to take advantage of free DevOps hours included in the partnership. This unique model provided Emax Digital with a flexible, no-commitment way to access expert resources and address their infrastructure needs without adding additional headcount.
Benjamin noted:
“The door opener for us was Automat-it’s no-brainer offer of five free DevOps hours per month. It made it easy for us to test their services and work together on a potential migration project.”
This collaboration has paved the way for Emax Digital to consider larger projects with Automat-it in the future.
The Results
Since partnering with Automat-it, Emax Digital has effectively harnessed GenAI and Amazon Bedrock, and managed its cloud costs while simultaneously scaling its operations.
- A powerful new GenAI solution to offer customers: the new prototype utilises Amazon Bedrock and forms the foundation of a sophisticated but easy-to-use sales and marketplace analysis solution. Once fully developed and tested, users can obtain in-depth information about their e-commerce performance to support sales growth.
- Cost management success: through careful FinOps management, Emax Digital has successfully controlled its AWS costs despite a growing workload. “We’ve been increasing our workload month over month, but our costs have remained stable, which is a good sign,” said Benjamin.
- Operational efficiency: with the guidance of Automat-it, Emax Digital has been able to improve the efficiency of its AWS infrastructure without sacrificing performance. The company has leveraged AWS Savings Plans and EC2 instance optimization, ensuring that they’re using the right resources for the job at the right price.
- Future Growth and Scalability: The flexibility offered by Automat-it’s DevOps service has given Emax Digital the confidence to continue expanding its platform while keeping operational costs in check. With larger migration projects on the horizon, Emax Digital is well-positioned to scale its services further.
Client testimonial
Benjamin Hofmann comments:
“Automat-it has an unbeatable model. Their offer of free DevOps hours and Anodot support made it a no-brainer to start working together. The entire team has been incredibly professional and easy to work with, especially in an international context.
“Communication has always been smooth, and their proactive approach to cost management, DevOp and GenAI has been invaluable to our business.”
He added, “Our CEO, Andreas, was also very happy with the results. He joined a few calls, and we’re both impressed with the team’s expertise and the overall positive experience.”
Get in touch
By partnering with Automat-it, Emax Digital has been able to maintain operational efficiency and manage its cloud costs, all while preparing for future growth. Automat-it’s flexible DevOps model, proactive FinOps services, and strong partnership with AWS have enabled Emax Digital to confidently expand their platform, enhance their Amazon analytics capabilities and begin their journey with Amazon Bedrock and GenAI.
As a growing tech startup, Emax Digital needed a partner who could not only help them scale but also ensure they were doing so in the most cost-efficient way possible. Thanks to Automat-it’s unique service model and expert guidance, Emax Digital has achieved just that.
Inspired by Emax Digital? Get in touch to see how you can expand your infrastructure to match your growth needs with Automat-it.
