Sportstech achieves cloud cost optimization and scalability with Automat-it’s DevOps expertise

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Automat-it has been instrumental in helping us achieve stability and cost efficiency. Their expertise in autoscaling is one of the standout achievements for us. We used to over-provision resources to avoid downtime, which was costly. Now, with their help, our system scales automatically, saving us both time and money. 

About Sportstech

Sportstech, a fitness technology company based in Germany, specializes in selling high-quality fitness devices, including treadmills, cross trainers, and rowing machines.

With growing operations in Europe, Sportstech has seen increased demand for a robust, optimized AWS infrastructure to support rapid growth.

The Challenge

Sportstech has a dedicated DevOps team focused on delivering high-quality service but sought to further enhance system stability and manage costs efficiently. To achieve these goals, Sportstech partnered with Automat-it to leverage their advanced cloud optimization and FinOps expertise.

As Sportstech expanded, a few operational challenges surfaced:

  • Scaling infrastructure with precision: With a lean DevOps team, maintaining optimal performance while meeting new demands required advanced autoscaling solutions to improve stability and reduce over-provisioning.
  • Efficient cost management: As cloud utilization grew, Sportstech sought more targeted cost-management strategies to contain expenses without compromising on performance.

The main goal for Sportstech was to further streamline and enhance its infrastructure to support scalability, efficient autoscaling, and improved cost management, complementing the efforts of its existing DevOps team.

The Solution

Sportstech’s collaboration with Automat-it began through an AWS Well-Architected Review introduced by an AWS contact in Germany. This review highlighted areas for optimization and set the foundation for ongoing, targeted improvements in several key areas:

  1. AWS Well-Architected Review: Automat-it conducted a comprehensive review of Sportstech’s architecture, identifying additional opportunities for stability improvements and cost management.
  2. Advanced autoscaling implementation: Automat-it helped Sportstech design and implement an autoscaling solution that adjusts resources dynamically according to demand. This solution has significantly reduced over-provisioning, leading to more efficient cloud resource usage and cost savings.
  3. Continuous optimization support: Automat-it provides ongoing support, assisting Sportstech’s DevOps team with configuration fine-tuning, troubleshooting, and detailed documentation to ensure long-term success.
  4. FinOps cost-optimization strategies: By leveraging FinOps monitoring tools, Sportstech was able to implement cost-saving strategies that fit their growing needs while maintaining quality performance.

The Results

Sportstech’s partnership with Automat-it has yielded several notable results:

  • Enhanced Infrastructure Stability: The implementation of autoscaling minimized downtime and enabled Sportstech’s DevOps team to handle increased demands efficiently without resource over-provisioning.
  • Cost Efficiency: By optimizing configurations and applying advanced monitoring tools, Sportstech has effectively managed and reduced cloud costs, ensuring resources are used where they’re most needed.
  • Collaborative DevOps Support: Automat-it’s team works alongside Sportstech’s DevOps team to provide targeted support on tasks such as performance analysis, troubleshooting, and solution documentation, helping maintain operational excellence.

Customer testimonial

JPA Suresh, CTO India, Sportstech comments:

“Automat-it has been instrumental in helping us achieve stability and cost efficiency. Their expertise in autoscaling is one of the standout achievements for us. We used to over-provision resources to avoid downtime, which was costly.

“Now, with their help, our system scales automatically, saving us both time and money. The team is highly knowledgeable, and always ready to respond to our queries, and they document everything meticulously. I would highly recommend Automat-it to anyone needing DevOps consultation and support.”

Reach new markets with effective DevOps

As Sportstech plans its roadmap for the next year, the company looks forward to continuing its partnership with Automat-it, relying on their expertise for further optimizations to scale DevOps efforts in new markets. Get in touch to achieve similar results.